Ultra Sensitive 3 x Concentrate Laundry Liquid


Introducing ecostore laundry liquid 3x concentrated formulation. Approved by Sensitive Choice®, to be safer for those with allergies or asthma. It works in cold or warm water to remove dirt and stains, leaving washing clean and fresh. Just 3 pumps is all you need for a standard load.

  • 55% less plastic and water
  • Fully RECYCABLE and REUSABLE pump & bottle
  • Lightweight, convenient and refillable pump dispenser
  • Dermatologically tested for sensitive skin
  • Free from fragrance and colourants
  • Ideal for baby clothes
  • Lasts for 40 standard loads

Formulated from plant-based ingredients and independently tested to ensure excellent results and an effective clean, while minimising environmental impact. *compared to ecostore 1L laundry range

Front Loaders:

You may need to run an empty first cycle in your machine with a dose of detergent. Our Laundry Liquid is not suitable for this first cycle. It contains eco-surfactants which are naturally high foaming. We suggest using a half load amount of our Laundry Powder for the first wash.

The Australian Packaging Covenant Organisation (APCO) is a not for profit organisation leading the development of a circular economy for packaging in Australia and New Zealand. This is an on-pack label that provides clear and simple instructions about how to recycle all of the separable packaging components.

Approved by NZ's premier eco-labelling authority Environmental Choice (Licence No. 5819160). This is your guarantee that we are committed to environmental leadership and that these products are less harmful to the environment. With proper greywater systems in place, the water from your laundry can safely be re-used on your flower gardens, lawns and trees. Suitable for septic tanks.

All our products are proudly net carbonzero certified by Toitū and made to the highest environmental standards.

Our bottles contain a mix of sugar plastic (a renewable, recyclable plastic that captures CO2 as it grows) and locally sourced recycled plastic. The all plastic pump with non metal spring are fully recyclable and approved by APCO (The Australasian Recycling Label Program). 

How to Use:

Standard load (3 pumps) = 12ml. Large load (5 pumps) = 20ml. Machine washing: add 3-5 pumps capfuls to the detergent dispenser and set to your preferred cycle. Hand washing or soaking: add 1-2 pumps to warm water and rub a small amount directly onto stains.