Roxburgh may be a small town...
but Feinerman’s General Store delivers a specialty grocery store experience that rivals even the big cities.
In the food section, you’ll find well-known names such as Ceres Organics, Pepper & Me, Pukka and Chantal, mixed in with brands unique to Central Otago including Ollie’s Olive Oil, Eden Orchards juices, and honey from both Forage & Gold and Marsh’s – to name a few of many. Whether you’re stocking up on Rail Trail snacks, baking essentials, spices, organic meat, grains or condiments, Feinerman’s seems to have every ingredient for every recipe.
Wander to the other side of the store to browse a range of homewares and products to complement your fridge and pantry. There’s a library of recipe books to inspire your next feast (featuring Ōtautahi’s Two Raw Sisters and Alby Hailes from Ōtepoti), zero waste food storage alternatives, natural hair and skincare products, stunning glassware and ceramics, and one of the largest refill stations in the region with an extensive Ecostore range available. If you’re keen to dive into the selection of dietary supplements but not sure where to start, it’s nice to know Sally is on hand to support you with expert knowledge personalised to your individual wellbeing.
Our Heritage
The building first opened as a general store in 1887, although we’re not sure there were any jars of dukkah or collagen powder on the shelves back then. After moving to the Teviot Valley in 2014, Sally and Carl Feinerman bought the building in 2017 and spent 6 months restoring the space, exposing the iconic schist stone features as a reminder of the building’s rich history (plus, it just looks really good). With Sally’s background in health and fitness paired with Carl’s handiwork as a builder, everything fell into place.
Our Philosophy
From the beginning, Feinerman’s has provided the means to live well through whole foods, with the later addition of nourishing care products and thoughtful homewares rounding out the holistic offering. All of the beautiful display shelves and countertops that fill the spacious interior have been hand-crafted by Carl to accommodate the diverse range and to be in keeping with are values.
Our Story
We are Sally and Carl, a husband and wife team. In 2014, we left the city life to settle in Roxburgh, attracted by the rugged landscape, the beautiful Clutha river, and the fantastic bike trails. Our goal was to live a stress-free life, embracing the outdoors, exercise, and healthy eating.
We were captivated by a lovely stone building on the main street and in 2017, we purchased it to pursue our dream. With Sally's background in health and wellness, we transformed the interiors to create a space where we could share our love for good food and wellness with the community.
Here is a picture of us on a snowshoeing adventure with our mini schnauzer, Finn, at the Obelisk on the Old Man Range.
Meet Sally
My background includes successfully managing the Queenstown Winter Festival, where I gained a deep understanding of the significant impact of stress on our health. After concluding my role in 2009, I resolved to reduce stress in my own life and help others do the same.
If you want to explore “Central”, the place we call home, then come see us at Feinerman’s store on the main street of Roxburgh and we will point you in the right direction. We may even send you off with some healthy goodies from the store to take on your adventure!
