Feinerman’s is all about living well

That’s a value that has long sat at the heart of our hometown, Roxburgh, a place with deep connection to the land. A place where orchards, farms, and rivers have provided nourishment, employment and enjoyment for generations. A place where opportunity abound in the heady days of the gold rush.

It’s a place where this history and tradition are an integral part of our identity today, where our sense of community remains strong and where opportunity for a good life still draws newcomers.

We created Feinerman’s as a place that celebrates our region’s long-standing value of simple, wholesome living, while providing a space that continues to nurture a sense of belonging through community and connection. It’s a space that reflects the ethos of our town – that healthy living and healthy food go hand in hand.

About Feinerman’s

Our Heritage

In 1877, the doors on Feinerman’s schist stone building first opened as a general store. We’re proud that over 140 years later we’ve brought this iconic space back to life with a nod to its origins; to once again serve as an iconic community hub, offering health and nourishment to locals, visitors and online customers as a whole foods store and fitness centre.

Our Philosophy

We want to give our local community and visitors access to a non-intimidating exercise facility and food that is good for the body and the soul, This includes organic goods, craft chocolate and a great range of healthy snacks at everyday good prices.

The food we stock is chosen to provide you with beneficial nourishment, whether it’s to help you feel good everyday, or to provide nutritious energy through the many outdoor activities that we’re lucky to have on our doorstep.

Our Story

We are husband and wife team, Sally and Carl. We are city escapees who sought a lifestyle without stress. We made Roxburgh our home in 2014, drawn here by the vast rocky outcrops, the big open spaces, the magic blue colour of the mighty Clutha river and the outstanding bike trails right on our doorstep. It was an opportunity to embrace the outdoors, exercise and wholesome food to achieve a healthy balance in our lives.

We fell in love with the beautiful stone building, taking pride of place on the main street of our town, and in 2017 embraced the opportunity to buy it and pursue our passion. With Sally’s background in the health and wellness industry as a personal trainer and nutrition health coach, our vision was clear. After 6 months transforming the interiors, we had a space where we could share our love of good food, exercise and wellness with the community we cherish.

Meet Sally

My background includes a successful career as manager of the acclaimed Queenstown Winter Festival and this position offered me a particular understanding of how stress plays a major role in our health. After finishing the Winter Festival in 2009 I decided that I wanted to not only reduce stress in my life but assist others to do the same in their life too.

You might be surprised to learn that it is my own health struggles that has lead me to where I am today. In 2011 I never expected that I would be struck down with a heart condition that required me to have a pacemaker fitted.

It would have been easy to let this setback slow me down, instead I turned this challenge into motivation to live life to the full, and encourage others to do the same. I have run 5 marathons since getting my pacemaker and haven’t looked back. In fact, on the 5th November 2017 I fulfilled my dream of running the New York Marathon. Today my passion is running, hiking, biking and exploring Central Otago with my husband Carl.

In 2017 I was diagnosed with SIBO (Small intestinal bowel overgrowth). This lead me to complete a Gut Health Course at the Institute of Integrated Nutrition which has given me expertise in the understanding of the fundamentals of digestive and gut health, the factors that can influence conditions of gut imbalance, and the dietary and lifestyle choices that may promote optimal health.

If you want to explore “Central”, the place we call home, then drop in and see us at Feinerman’s store on the main street of Roxburgh and we will point you in the right direction. We may even send you off with some healthy goodies from the store to take on your adventure!

Rated 4.5 out of 5
I love being able to look at all Sally's products online from the comfort of my home and not have to drive into town every time I need something. Her range is excellent too. Service is fast and efficient.


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